ATTITUDE




A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person or situation.

Attitude influences an individual's choice of action, and rewards (together called STIMULI).

Four major components of attitude are 

(1) Affective : EMOTIONS OR FEELINGS.

 (2) Cognitive : BELIEF OR OPINIONS HELD CONSCIOUSLY

(3) Conative: INCLINATION FOR ACTION 

(4) Evaluative : POSITIVE OR NEGATIVE RESPONSE TO STIMULI.






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