ATTITUDE
A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person or situation. Attitude influences an individual's choice of action, and rewards (together called STIMULI). Four major components of attitude are (1) Affective : EMOTIONS OR FEELINGS. (2) Cognitive : BELIEF OR OPINIONS HELD CONSCIOUSLY (3) Conative: INCLINATION FOR ACTION (4) Evaluative : POSITIVE OR NEGATIVE RESPONSE TO STIMULI.