Showing posts from November 6, 2015


A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person or situation. Attitude influences an individual's choice of action, and rewards (together called STIMULI). Four major components of attitude are  (1) Affective : EMOTIONS OR FEELINGS.  (2) Cognitive : BELIEF OR OPINIONS HELD CONSCIOUSLY (3) Conative: INCLINATION FOR ACTION  (4) Evaluative : POSITIVE OR NEGATIVE RESPONSE TO STIMULI.