"The fox was running for his dinner, but the rabbit was running for his life." I n 1999, Harsh Mariwala, the Chairman of Marico received a call from Keki Dadiseth, the then Chairman of HLL (Hindustan Lever, now Hindustan Unilever or HUL). HUL, the granddaddy of the Indian FMCG (Fast Moving Consumer Goods) industry had decided to enter the hair oil segment through its brand ‘Nihar’. The segment was dominated by Marico via its brand ‘Parachute’. Flush from its success in dislodging Colgate as the market leader in the oral care segment, HUL wanted to dominate the hair care segment and intended to buy ‘Parachute’, the crown jewel from Marico. “Mr Mariwala, I will give you enough resources to take care of you and all your future generations. But if you do not sell… ". Mr Mariwala’s reply was firm, " Mr Dadiseth, you may think I am a nut but you will find I am a tough nut to crack. Thanks, but no thanks.” HUL has been in existence in the country since
Exactly on this date, 12 years before (27th Oct 2008) NIFTY made the bottom low of 2253 (The biggest downtrend of 66% from the top out high of 6357 on 08 .01. 08 ) From the bottom, so far, made the highest high 12431 on 20. 01. 20 Since 2008 bottom, as of now appreciated 422% & peak return 452% NIFTY 2008-2020 whereas in the same period the best return is given by BAJAJFINANCE Peak Return 73500% and as of now return 46065% BAJFINANCE 2008-2020 and during this period another 121 stocks gave a return of 12 X to 196 X as on this date.